The Role of Business English in Higher Education: Enhancing Global Communication and Employability

Abstract

This study focuses on the critical role of Business English courses in higher education. It emphasizes their effectiveness in developing students’ communication skills in global and multilingual business settings. Owing to globalization, English has become the dominant language in business and academia. This has made Business English essential for both professional and educational purposes. The study sheds light on the importance of developing and improving business communication skills, including intercultural competence in diverse, multilingual settings, such as writing reports, memos, proposals, and emails. In addition, it suggests effective teaching strategies, including active learning approaches like role-playing, case studies, and group discussions with an integration of digital tools. Accordingly, it focuses on technical language skills and intercultural awareness in the context of global business and recommends curriculum improvements that align with the needs of the industry and foster practical communication skills, teamwork, and lifelong learning. It also suggests that mastering Business English in this way will improve students' academic success and employability in competitive global markets.