Inheritance Education of Wuzhou Liubao Tea to Promote Cultural Tourism

Abstract

Wuzhou Liubao Tea, a distinctive dark tea from Guangxi Province, China, represents more than a regional beverage—it embodies centuries of cultural knowledge, artisanal craftsmanship, and community identity. As modernization accelerates, the traditional practices surrounding Liubao Tea are increasingly at risk of being lost. This study investigates how inheritance education can be effectively implemented to preserve Liubao Tea culture while promoting cultural tourism in Wuzhou. The research was conducted in Liubao Town, Guangxi, using a qualitative ethnographic approach. Data were collected through field observations, semi-structured interviews with 40 informants, including educators, artisans, community members, and tourism professionals, as well as document analysis of educational materials and policy frameworks. Thematic analysis revealed five significant findings: the integration of tea culture into early and primary education, the development of vocational education pathways, strong school–enterprise collaboration, a direct educational impact on cultural tourism, and significant implementation challenges, including resource inequality and a lack of curriculum standardization. Results suggest that localized, experiential learning models foster intergenerational transmission and create authentic cultural experiences that enhance tourism. However, sustainability depends on unified educational frameworks, improved teacher training, and coordinated planning among the educational and tourism sectors. The study recommends expanding the model to other regions, enhancing educator support, and investigating the long-term effects on student identity and tourism development.