Vol 7, No 2 (2018)

Journal of Business Administration Research, Vol. 7, No. 2, October 2018

Table of Contents

Articles

Traditional vs Internet vs Mobile: Which is More Effective Way to Reach Potential Customers
Chiang-nan Chao
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p1
Assessment of Residential Satisfaction and Influence Mechanism——A Case Study of Jinan City
Ruochen Yin, Xiufang Miao, Zhen Geng, Yunyun Sun
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p9
The Impact of Advertising Appeals on Purchase Intention in Social Media Environment——Analysis of Intermediary Effect Based on Brand Attitude
Qian He, Hongjian Qu
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p17
An Assessment of Strategic Management on Supply Chain Management and Logistics - A Path Analysis
Azzam A. Abou-Moghli
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p29
Intercultural Management between Tunisia and Europe
Hanen Khanche, Karim Ben Kahla
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p40