Research on the Custom Pricing Model of Online Retail Clothing

Hai Liu, Shuaitong Liang, Shouzhong Hu


This paper takes custom pricing of online retail clothing as research object. At first, we analyze the factors of custom pricing of online retail clothing and determine its key factor though the investigation and analysis. Then, we build the custom pricing model of online retail clothing considering the impact of supply chain businesses and consumers on prices. Finally, we also improve the optimization of the cost-plus pricing method and use the nonlinear pricing model to calculate the customization degree of customers.

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Journal of Business Administration Research (Submission E-mail:

ISSN 1927-9507 (Print)      ISSN 1927-9515  (Online)

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