Communication Strategies of Multi-subjects for Micro Public Welfare from the Perspective of Social Network Relationship

Abstract

From the research perspective of social network relationship, this paper analyzes the roles that are respectively played by information bridge node, core node and long tail node. Then, it probes into the fact that media professionals, public welfare organizations and MicroBlog citizen individuals in communities of network public welfare respectively take advantage of the relationship of the social network they are located in and exploit opportunities of new media empowerment to realize group mobilization and resource integration. Especially, the paper focuses on making a thorough inquiry into the communication strategies used by multi-subjects in micro public welfare based on social network relationship.