Intangible Cultural Heritage Education Through a Digital Lens: A Study on Cross-Platform Teaching and Dissemination Models for Guangxi's Tianqin Culture

Abstract

This study employs a mixed-methods approach to examine the influencing factors of digital-era art education and cross-platform dissemination of the Zhuang Tianqin in Guangxi. Quantitative findings reveal that cross-platform interactivity (β=0.370) is the primary determinant of dissemination effectiveness, followed by cultural identity (β=0.336), usage motivation (β=0.198), and technological acceptance characteristics (β=0.198). The model collectively explains 77.9% of the variance in dissemination effectiveness (R²=0.779, F=322.65, p<0.001). Qualitative analysis revealed the underlying logic of these influencing mechanisms: cross-platform interaction operates through three primary channels—content complementarity, interactive design, and community connectivity; Cultivating cultural identity progresses through three sequential stages: cognitive, affective, and behavioural; Satisfying usage motivation requires addressing four-dimensional needs: informational, entertainment, social, and identity-related; Technology adoption faces dual challenges of empowerment and constraints. This study uncovers key factors and operational mechanisms in digital intangible cultural heritage education and dissemination. Findings provide theoretical foundations, practical guidance, and insights for the digital preservation and transmission of musical intangible cultural heritage.