A Proportional Study and Analysis: Evaluation the Effectiveness of Word of Mouth Marketing in Opposition to Traditional Advertising Concerning Medical Treatment Facilities in Bangladesh

Md. Akram Hossain, Nigar Sultana, Samapd Biswas


Information should be reached in an effective manner to customers. Consumers are categorically cognizant about thesource of the information. Present study is an effort to reconnoiter the effectiveness of word of mouth or traditionaladvertising in medical service facilities in Bangladesh. At the beginning initial development thoughts it movedforward to review important thoughts which formalized the hypothesis. What it has been found that people inBangladesh still rely more than on word of mouth rather than traditional advertising though today’s advertising playsa great significant conception as well as desirability. Remedial service provider needs to construct appropriate aswell as contemporary ways of word of mouth systems for their services as if people or patients can gain serviceswithout any kind of interval stresses. It is needed to consider another important phenomenon, cost effectiveness sinceBangladesh is a emerging as well as developing country.

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DOI: https://doi.org/10.5430/mos.v2n1p143


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Management and Organizational Studies  ISSN 2330-5495 (Print)  ISSN 2330-5509 (Online)

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