Associations between Integrator, Grower Involvement and Business Performance: Emphasis on Validity & Reliability

Abstract

The aim of this study is to explain an investigation over the potential relationships between integrator and growerinvolvement towards business performance in broiler production. The potential role of employees’ skill levels asmoderating variable between the aforementioned independent and the dependant variables are discussed. Broilersupply chain practices and its corresponding performance indicators in the form of broiler farming operations areamong the important measures in the dependant variable (business performance). Based on the extensive survey ofrelevant literatures, a research framework is then proposed. The content validity has been done by getting opinionfrom the experts, namely veterinary officers. Besides that the construct reliability is determined through value fromCronbach’s Alpha. The data obtained was satisfactory for content validity and construct validity also fit the model asproposed previously.