Leadership and Digital Transformation

Elaine Maria de Moura Souza, Pedro Araujo Pietrafesa


This work highlights the concepts and theories related to leadership from the perspective of digital transformation. Digital transformation, which is also known as the Fourth Industrial Revolution, requires private and public organizations to adapt management models to enable their evolution and face challenges to remain competitive and survive in the market. Therefore, leadership is necessary for such a revolution. Traditional theorists were consulted about the subject of leadership and modern sources of digitization, resulting in avant-garde and contemporary content. Innovation is a vital attribute for companies that allows them to remain viable, healthy, and sustainable, and leadership is an essential pillar that supports this.

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DOI: https://doi.org/10.5430/jbar.v12n2p9


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Journal of Business Administration Research (Submission E-mail: jbar@sciedupress.com)

ISSN 1927-9507 (Print)      ISSN 1927-9515  (Online)

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