Is Strategic Entrepreneurship a Pleonasm?

Deryck J van Rensburg


A plethora of terms have been used to describe the notion of entrepreneurial and innovative orientation and action within organizations. While ‘corporate’ and ‘entrepreneurship’ coupled together in one term can be viewed as antithetical by some, is the arrival of its newer cousin ‘strategic entrepreneurship’ essentially the same notion? Irrespective of how opinions and logic may pivot on this debate, strategic entrepreneurship nevertheless seems to have some of the markings of an admittance-seeking social movement. Although ecumenicism is not the goal here, the purpose of this paper is to untangle possible confusion caused by the recent introduction of the term ‘strategic entrepreneurship’.

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Journal of Management and Strategy
ISSN 1923-3965 (Print)   ISSN 1923-3973 (Online)


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