Dr Henry Chung
Massey University Albany campus, New Zealand
Henry F. L. Chung is senior lecturer in marketing at Massey University Albany campus. His main research interests include international marketing-decision making governance, international standardisation strategies, immigrant effects, social networking and marketing orientation, market entry, and cross-cultural management. He has published in journals such as European Journal of Marketing, International Business Review, Journal of International Marketing, Journal of Global Marketing, Asia Pacific Journal of Management and others. He has also recently completed a special issue on immigrant effect and international business management at Journal of Asia Business Studies (JABS) (2010).