Harnessing Eco-innovation Strategies for Sustainable Development in Nigeria’s Agri-food Industry

Abstract

The exposure of Nigeria to climate change, population expansion, and rising food consumption has made the adoption of eco-innovative solutions to be more critical. Therefore, the study aims to examine the impact of eco-innovation strategies on the sustainability of agri-food industry in Nigeria. The study used a mixed-method research approach, beginning with qualitative data collection through literature reviews, followed by a survey (n = 384) targeting agripreneurs in the agri-food industry across Bayelsa, Edo, Delta, and Rivers State. Quantitative data were analysed using descriptive and inferential statistics, while thematic analysis provided qualitative insights. The study revealed that government-sponsored innovation policies emerged as the most impactful driver of sustainability. Integration of renewable energy and promotion of sustainable consumption practices also demonstrated positive effect on sustainability. Sustainable product design had the least positive effect on sustainability. This study holds several theoretical implications, particularly through the lens of Regulatory Focus Theory (RFT) — whether a promotion or prevention focus can influence the adoption of eco-innovation strategies in the agri-food industry. By linking RFT with sustainability initiatives, the study suggests that firms with a promotion-focused mindset, which emphasizes growth and positive outcomes, are more likely to engage in proactive eco-innovation, such as sustainable product design and the integration of renewable energy. In contrast, firms with a prevention focus, which is more concerned with avoiding losses and maintaining safety, are more inclined to adopt reactive sustainability practices, such as compliance with environmental regulations.