Third Party Logistics Service Marketing and Economic Development (Study of the Speed Mail Businesses in Nigeria)

Abstract

Nigeria is relatively under developed with its indices as poor standard of living, high cost of living, highunemployment rate and low per capita income, thus economic development is retarded. The third party logisticsservice marketing in some developed and developing economies generate employment thus contributes to economicdevelopment based on its infrastructure base. This work studied the situation in Nigeria based on selected speed mailbusiness firms and their clients in major service industries of the country. Findings include the inappropriatemarketing mix service blending, high incidence of taxes on service providers by government, lack of understandingof the market, regulatory inadequacies among others. Thus recommends as solution to the operational inadequaciesof these businesses, are the adoption of strategies of good service quality determination, service quality management,and efficiency in service branding, quality service positioning and value in message creation in content, context andstructure as well as the creation and sustenance of viable network referral structure among others.