Journal of Management and Strategy

Wu, Shwu-Ing

• Vol 5, No 4 (2014) - Articles
  The Influence of Relational Bonds and Innovative Marketing on Consumer Perception – A Study of Theme Parks
  Abstract  PDF
• Vol 5, No 4 (2014) - Articles
  The Influence of Tourism Image and Activities Appeal on Tourist Loyalty – A Study of Tainan City in Taiwan
  Abstract  PDF
• Vol 6, No 2 (2015) - Articles
  Effect of Green Consumption Perception Degree on Relationship Model of Green Consumption Behavior
  Abstract  PDF
• Vol 7, No 2 (2016) - Articles
  The Model of Relationship between the Perceived Values and the Purchase Behaviors toward Innovative Products
  Abstract  PDF
• Vol 9, No 2 (2018) - Articles
  The Effect of Celebration Marketing and Its Correlation Model
  Abstract  PDF
• Vol 10, No 1 (2019) - Articles
  Discussion on the Relationship Between Characteristics of Self-Service Restaurants and Consumption Willingness
  Abstract  PDF

Journal of Management and Strategy
ISSN 1923-3965 (Print)   ISSN 1923-3973 (Online)

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