Knowledge Discovery in Databases for Competitive Advantage

Mark Gilchrist, Deana Lehmann Mooers, Glenn Skrubbeltrang, Francine Vachon

Abstract


In today’s increasingly competitive business world, organizations are using ICT to advance their business strategies and increase their competitive advantage. One technological element that is growing in popularity is knowledge discovery in databases (KDD). In this paper, we propose an analytic framework which is applied to two cases concerning KDD. The first case presents an organization at the analysis stage of a KDD project. The second one shows how a multinational company leverages its databases by mining data to discover new knowledge.

Full Text: PDF DOI: 10.5430/jms.v3n2p2

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Journal of Management and Strategy
ISSN 1923-3965 (Print)   ISSN 1923-3973 (Online)

 

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