Derivation Process of Vision That Bind the Overall Business Performance

Kim-Fatt Khiew, Ming-Chih Chen, Ben-Chang Shia


This paper tried to unbundle three important factors related to vision: (1) what is the true definition of vision, (2) how to develop an implementable vision and (3) how to relate the vision to the overall strategy. The study performed series of comprehensive literature reviews from 40 published manuscripts while using an explanatory approach to explain the stated research question. From these steps, this study found that vision is not only a dream, but more to achievable dreams. Organizational vision must become a true direction for the overall strategy; therefore, it must be equipped with the ability to introduce several quantitative indicators. This study succeeded in explaining how the derivation process should be done. Our proposed model consisting of major steps introduce vision in a more practical basic way, thus providing guidance for a company that wants to be fruitful from their vision. Lastly, the study also provides a guidance related to how vision can be adopted into individual daily performance. By having this mechanism, we believe that vision will no longer mere a dream, but more to a dream that can be achieved.

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Journal of Management and Strategy
ISSN 1923-3965 (Print)   ISSN 1923-3973 (Online)


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