Theorising the Concept of Organisational Artefacts: How It Enhances the Development of Corporate/Organisational Identity

Olusoji James George, Oluwakemi Owoyemi, Uchechi Onakala

Abstract


Organisational artefacts are materials, buildings, symbols, names, images, logos, catchwords that make sense to all the stakeholders of an organisation; they therefore have meanings and do not just exist. Artefacts demonstrate the culture, norms and values of those who are in the organisation as well as all its stakeholders. In a nutshell it is a medium of communication within the members of the organisation and those outside the organisation; it makes enormous statements. This paper employing the descriptive/historical approach will examine the impacts of organisational artefacts on business organisations including how it helps in the development of a corporate identity in the organisations. This is more so as an organisation’s identity –expressed partly through organisational artefacts- goes directly to the heart of the existence of the organisation. The study concludes that directly and indirectly, knowingly and unknowingly, organisational artefacts enhance the development of corporate identity.

Full Text: PDF DOI: 10.5430/ijba.v3n4p37

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This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Business Administration
ISSN 1923-4007(Print) ISSN 1923-4015(Online)

 

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