Business and Management Research
Humayon, Asad Afzal
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Vol 7, No 4 (2018) - Articles
The Impact of Brand Identification, Brand Equity, Brand Reputation on Brand Loyalty: Mediating Role of Brand Affect in Pakistan
Abstract PDF
Business and Management Research
ISSN 1927-6001 (Print) ISSN 1927-601X (Online)
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