The Build of Tourism Well-being Index System

Tianwen Zhang


The pursuit of happiness in life is our ultimate goal. In recent years, with the increasing income and leisure time, together with changes in consumer attitudes, tourism has become an important part in people's lives. This study constructed a model of tourism well-being index. Tourist well-being index includes comfortable, affordable, safe, novelty, satisfaction, a sense of worth and sense of happiness. In together they constitute tourist happiness index indicators. Rationally regulating the content of each index to build a comprehensive and easy-measured tourism Index System can not only improves the tourism discipline system and develops the tourism economy, but also has more important guiding significance for how to improve the national tourism well-being index.

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Business and Management Research
ISSN 1927-6001 (Print)   ISSN 1927-601X (Online)

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