Sustainable Enterprises: Crisis Management and Culture Transformation for BP

Diane Huberman Arnold, Ruth McKay

Abstract


Corporate sustainability includes many normal business practices. The oil spill in the Gulf of Mexico provides a classic example of how failure to be sustainable can lead to an overall organizational failure of mandate, and a failure to serve stakeholders. BP plc was faced with managing the crisis and examining the causes of its organizational failure. At the core of the issue is a failed organizational culture. This paper examines what events and organizational values have led to the crisis and what changes to organizational culture would be required, to avoid a repeat event and begin to create a sustainable organization.


Full Text: PDF DOI: 10.5430/bmr.v2n3p16

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Business and Management Research
ISSN 1927-6001 (Print)   ISSN 1927-601X (Online)

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